What to Consider While Choosing Exterior Business Signs

In this dynamic business world, where traditional methods are often replaced with modern strategies, one thing remains timeless: the power of a strong first impression. The moment potential customers first encounter your business plays a crucial role in determining whether your brand walks in or walks away. 

This is where exterior business signs come into play.

As per a survey (1000 American and Astralian cursomers were surveyed), more than 76% of people said they had visited a store or business because they were drawn in by its appealing sign. On the other hand, 66% said a bad sign gave them a negative impression of the business.”

So choosing the right one is very crucial, as they play a big role in establishing your business’s identity in the first place. In this blog, we will explore what you should consider while selecting the perfect exterior sign for your brand.

Types of Exterior Business Signs

Before diving into the factors to consider, let’s explore the variety of exterior business signsavailable. Each type serves a unique purpose and offers distinct advantages.

Type

Key Factors to Consider When Choosing Exterior Business Signs

1. Visibility and Readability

Your sign’s main purpose is to catch people’s attention. For maximum impact:

• Use clear, legible fonts like Arial or Helvetica.
• Choose contrasting colors (e.g., white text on a black background) for easy readability.
• Ensure the size is proportionate to the viewing distance—larger signs for highways, smaller ones for storefronts.
• Install lighting to make it visible day and night.

Keep your design simple and clutter-free. A clean look always draws more attention.

2. Branding and Consistency
   

Your sign should reflect your business’s identity so consider the below points

• Incorporate your logo, brand colors, and font style for a cohesive look.
• Ensure the design aligns with your brand’s values. For instance:

Eco-friendly businesses can use sustainable materials and nature-inspired designs. And if you own a luxury brand, you can opt for elegant designs and high-end materials.

Your exterior sign acts as a silent ambassador, so it’s essential to make it memorable and aligned with your branding.

3. Location and Zoning
   

Where you place your sign significantly impacts its visibility. Research these factors thoroughly before finalizing your sign placement.

• High-traffic areas or prominent corners for maximum exposure.
• Proximity to competitors’ signs—ensure yours stands out.
• Local zoning laws and permit requirements to avoid legal issues.
  
  4. Material and Durability
     

The material you choose determines your sign’s longevity and maintenance needs, so choosing the right material is crucial. Choose materials that can withstand harsh weather conditions and maintain their appearance over time.

Here are some key factors to consider:

• Aluminum: durable, lightweight, and weather-resistant.
• Acrylic: sleek, colorful, and great for illuminated signs.
• Wood: offers a traditional look but requires more upkeep.
  5. Budget and ROI

Exterior business signsare an investment, so it’s important to assess their return on investment (ROI). So compare the cost of materials, size, and installation with the potential benefits, like increased visibility and brand recognition, before making the final call.

Conclusion

Choosing the right exterior business signs is like ensuring your brand to interact effectively and compale every passerby to drop in once at your place. So, choose them carefully that not only look attractive but also resonate with your brand, making a lasting effect on as many visitors as possible.

Follow the above guidelines and make informed decisions that derive results in no time!

Explore Lafayette Signs,one of the top signage services in town. They offer top-quality signage for both residential and commercial spaces. Visit their official website today or talk to their experts and make your brand stand out in the crowd!

Website: https://lafayettesigns.com/ 

Email: drew@lafayettesigns.com 

Phone: +1-3372321496